It’s not every day that we get to combine creativity, artistic expression, and fun into the retail POP displays we design and manufacture. Many projects have some of those elements, but it is not an everyday occurrence that all of those factors come together on a single project. But, when they do, our designers are in Heaven. In today’s post we’ll take a quick look at a heavily branded beer sampling tray we designed for The Lost Abbey, a San Marcos, California-based contract brewery specializing in Belgian-inspired styles.
Our objective was to create a well-branded, highly functional and cool sampling tray that The Lost Abbey could make available to its customers in a tasting room setting. We started with the concept render shown below.
We wanted to create an interesting structure that could hold 6 sampling glasses. We also wanted to design a very natural and organic piece that offered visual interest but was also very functional. We added a bearing on the bottom to make it spin. We included numbers by each glass hole to help people keep track of beer styles. We wanted to be sure to prominently feature the Lost Abbey cross as the key branding feature.
We took these basic design elements and created a prototype that we built in our Oceanside in-house millwork operation. We cut the parts on our CNC machine and then laser engraved the cross, the numbers, and the branding on the main platform. We used a dark stain for the dividers to create contrast and clear coated the rest of the parts. Our prototype is shown below.
The fun part came in getting the display into the tasting room environment and giving it a try. A few members of our design team took it over to the tasting room for a “meeting.” I guess it was a good meeting since we did not see them for the rest of the day. We always like to field test our displays, and it looks like this one passed all of the usability tests with flying colors.