For many of our apparel and accessory customers, we are often tasked with the challenge of designing a complete family of retail fixtures that are complementary and capable of working in a broad range of retail environments. Apparel and accessory fixtures generally require a lot of flexibility because of the breadth of products that need to be merchandised. In addition, many brands want to be able to offer fixture programs to a diverse set of retailers- from mass market retailers to specialty retailers. Having a fixture program that has the versatility to work for large and small accounts while also being able to accommodate changing fashions and evolving product lines is an important asset for accessory brands who are looking to expand distribution and penetrate new accounts.
RICH LTD. was invited by Eagle Creek to design a family of travel luggage and accessory fixtures for their line of products. We began by designing the 8-ft. wall fixture shown below. The wall fixture was constructed of solid wood and featured wood cabinets at the bottom with pull-out drawers. We designed removable sheet metal/wire shelves, incorporated adjustable metal crossbars for waterfall arms/faceouts and hooks, and included digitally printed PVC logo signs and lifestyle graphics.
The fourth member of the Eagle Creek fixture family was a pinwheel floor display that utilized the same wire slatgrid panels with wood frames. As with the slatgrid gondola we included castors to make the unit mobile and added PVC signs at the top of each slatgrid panel. We enclosed the top of the fixture with solid wood and designed a distinctive hanging sign to create a unique and upscale look.
The family of Eagle Creek fixtures we designed provided a full range of fixture choices for retailers and helped to build the Eagle Creek brand.