Knowing what materials to use in designing your next retail display stand can make the difference between creating a good display and a great display. Good displays can generate average results, but great displays can create significant sales lift and guarantee a strong return on your display investment. As we have discussed in previous blogs, the name of the game with retail displays is to stand out from the crowd. It is far easier to create a display made out of a single material like wire, wood, acrylic, or corrugated. Because it is easier, a lot of companies go for displays made out of single materials. However, since that is what most of your competitors are doing, you might want to consider a strategy whereby you are incorporating multiple materials into your display.
Multi-material retail display stands are undoubtedly more complex to execute, but they tend to add greater interest and sophistication to a merchandising solution. A lot of POP companies struggle with multi-material displays because they tend to be good at one thing such as metal or acrylic and lack the capabilities to manufacture using other materials. They typically outsource the production of those materials that are outside of their core competence, which can often result in higher costs, longer lead times, and even quality issues. If you are considering a display that uses multiple materials, be sure you are working with a POP display company that has a proven track record at creating multi-material displays.
Let’s take a look at just a few examples of how multi-material displays add interest and sophistication to a merchandising solution. Our first example is a display we created for Fein Power tools which was rolled out in over 1000 Home Depot Stores. The primary material used in the display was corrugated, but we added a vacuum form top which was used to create a higher finished look to display our customer’s power tool product. We also added a rubber pad which was glued to the vacuum formed top. The combination of materials created far more interest compared to a display that we could have made of 100% corrugated material.
A second example is the front end merchandising display shown below that we designed using a wide range of materials. We built the display using a metal tube frame, metal shelves, metal fencing, MDF pegboard panels, bamboo base boards and accent panels, 3-D acrylic letters, a fabric awning, a large digital media player and LED lighting. This fixture creates far more interest than the generic metal fixtures typically seen at checkout.
Finally, we created the multi-material sunglass floor display shown below for 9Five. The main material we used was MDF with a black melamine finish. We added a locking acrylic case, an LED back panel and LED header lighting, as well as a real joy stick, video buttons, coin slots and a lock. Our goal was to create a sunglass display that looked like a video arcade/gaming station since our customer’s target market was males in their teens and early twenties. We could not have accomplished this without the use of multiple materials.