Matthew Kull

Recent Posts

Be Prepared to Answer These 20 Questions before Starting Your Next Point-of-Purchase Display Project- Part IV of IV

Posted by Matthew Kull on Nov 13, 2014 4:39:12 PM

In our last blog post we emphasized the importance of carefully preparing and planning prior to starting a point-of-purchase display project. We stressed the importance of knowing the answers to a set of 20 basic questions to ensure an efficient design process and a successful outcome. In Part I, Part II, and Part III of this 4-part series we looked at the first 15 questions. Now let’s focus on the last 5 questions:

Read More

The Art of Creating an Effective Sunglass Display to Maximize Sunglass Sales - Part IV

Posted by Matthew Kull on Oct 30, 2014 2:30:00 PM

Part IV- Economy Sunglass Displays

In Part I of this series on creating effective sunglass displays we discussed high-end sunglass displays, all of which were some form of locking cases. In Part II of the series, we offered many examples of wood and metal material types, as well as examples of sunglass displays, accessories, and headers- all of which offer inspiration in designing sunglass fixtures. In Part III, we discussed mid-range sunglass displays and some of the key design elements necessary to create effective merchandising displays.

In this blogpost, we will focus on economy sunglass displays. There are two types of economy sunglass displays: temporary displays and permanent displays. Both types of displays can take the form of floor displays or counter displays. Let’s take a brief look at both types.

Read More

The Art of Creating an Effective Sunglass Display to Maximize Sunglass Sales

Posted by Matthew Kull on Oct 23, 2014 2:30:00 PM

Part II- Inspiration for Creating High-End Sunglass Displays

In Part I of this series we focused on high-end sunglass displays. We showed a number of examples of creative yet functional floor and counter locking sunglass cases that stand out in the retail marketplace from the typical locking glass cases that are all too common.

Read More

10 Great Ways to Customize a Stock POP Display

Posted by Matthew Kull on Oct 9, 2014 12:18:00 PM

In a recent blogpost we discussed how lead times have been shrinking for point of purchase display programs. This is creating challenges for retailers and brands as well as retail fixture suppliers. We offered a number of tips for meeting reduced lead times, but we did not discuss perhaps the greatest time-saving strategy: customizing a stock POP display. RICH LTD. offers a full line of some of the industry’s most unique stock POP displays. We understand that most customers want a custom display that will differentiate their product in a crowded marketplace and help to reinforce their brand. However, almost any of our stock displays can be quickly customized to create a unique, brand-building POP merchandiser. Here are 10 of our favorites:

Read More

How to Design Better Retail Point-of-Purchase Displays

Posted by Matthew Kull on Sep 30, 2014 3:26:43 PM

A small group of students at Stanford University were challenged to design a product that could save the lives of millions of newborns in the poorest parts of the world. The students were participants in a popular class called “Design for Extreme Affordability.” Their assignment was to research and design a low-cost infant incubator that could make a meaningful impact on the global infant mortality problem.

The students ultimately developed the award-winning Embrace Infant Warmer, a user-friendly medical product that can keep an infant warm for up to 4 hours and costs less than 1% of a traditional baby incubator.

Read More

The Power of Video: Confirmation of a Simple Truth

Posted by Matthew Kull on Sep 17, 2014 6:47:37 PM

Last week’s widespread coverage of NFL running back Race Rice’s domestic violence episode fueled sharp criticism of NFL Commissioner Roger Goodell for his handling of the situation. Rice initially received a 2-game suspension, but when TMZ released a video of Rice knocking out his then fiancé in an Atlantic City elevator, the story went viral. After reviewing the video, the Baltimore Ravens immediately released Rice from his $35M contract, and the NFL suspended Rice indefinitely. What was it about the video that created such a dramatic turn of events for this NFL star?

Read More

Avoid Fees and Delays by Correctly Setting Up a Print-Ready File for a Digitally Printed Workflow

Posted by Matthew Kull on Aug 12, 2014 1:02:39 PM

A common problem in the digital workflow is an improperly setup file that is not print-ready. This will turn into time lost and fees to repair the file. This post will guide you through the proper way to setup a print-ready file for a digital print workflow in Adobe illustrator.

Read More

5 Mistakes to Avoid on Your Next Point of Purchase Display

Posted by Matthew Kull on Jul 22, 2014 3:49:00 PM

Designing and manufacturing POP displays and store fixtures is both an art and a science. Each custom retail display has a unique set of challenges in both design and manufacturing. With so many design and manufacturing variables, there is a lot that can go wrong. In this blog, we will focus on just 5 examples of mistakes you can avoid by focusing on the details.

Read More

The Best Retail Wood Displays for the Planet

Posted by Matthew Kull on May 7, 2014 7:35:00 PM


Why You Should Consider Bamboo for Your Next Retail Display

If you are considering a wood store fixture or wood display and are interested in combining environmental sustainability with strength and aesthetics, bamboo might be the perfect material choice. Bamboo, which is actually a woody grass, is not only beautiful as a finished product, but it has an amazing set of characteristics:

Read More

Assembled vs. Knock-down Wood Displays

Posted by Matthew Kull on May 1, 2014 2:00:00 PM

Practical Considerations That Can Make a Difference

As a designer and manufacturer of point of purchase displays and retail wood store fixtures, we are not only faced with needing to create beautiful, visually-empowering and brand-reinforcing POP displays, but we also must deal with the realities of tight budgets and complex logistics. Display designs that meet all the merchandising and brand requirements but are uneconomical to ship assembled will ultimately fail. Similarly, knock-down designs that are too complex for store employees to assemble or even worse won't fit though the door at the delivery location will meet a similar fate. So let's look at some of the important practical considerations to keep in mind when thinking about and designing larger permanent displays for retail stores.

Read More
  • Custom Retail Displays, Sunglass Displays, Dewalt, Polaris, 9 Five eyewear, Goal Zero
  • Wodd display racks, water display, pet display, coffee display, candle display
  • Custom Retail DIsplays, Hat Racks, Shoe Racks and Clothing Displays
  • Garment displays, nesting tables, jean rack, womens clothing display, jwelry display
  • 2-Way, 4-Way, clothing rack, shoe display

Perspectives that Pop

Inspiration for Achieving Retail Display Excellence

  • Looking for fresh point of purchase display ideas?
  • Interested in understanding how to maximize the impact of your retail display or store fixture program?
  • Subscribe today for free and we'll share what we've learned from over 25 years of industry experience.

Subscribe to Our Blog

Recent Posts

Most Popular Posts

Posts by Topic

Follow Us