Matthew Kull

Recent Posts

T Shirt Display Options: Using Solid Wood to Create a Natural Look

Posted by Matthew Kull on Aug 16, 2016 2:30:00 PM

We’ve recently been writing a fair amount about t shirt display ideas and also about how retail wood displays are trending. If you missed our recent blog series entitled “Creating Impulse Sales with an Effective T Shirt Display,” you can check out Part I here and Part II here. Likewise, our blog entitled “ Should You Invest in a T Shirt Display or Just Continue Selling on Amazon?,” was an eye-opener for us after digging into the data. If you missed that post, you should definitely check it out. In addition to our recent musings about t shirt displays, we have been sharing our thinking on wood displays. Two of our recent posts were: “ Wood Displays are Trending” and “ The Next Big Idea in Point of Purchase Design: Beetle Kill Pine.” Today we are going to combine these ideas and show lots of examples of solid wood displays that can be used to merchandise t-shirts as well as other apparel items.
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Topics: t shirt display

Test Your Knowledge of Overseas Manufacturing and Importing of Retail POP Displays with This 10-Question Quiz

Posted by Matthew Kull on May 3, 2016 1:14:56 PM

In one of our recent blogs we featured a 10-question quiz to test your overall knowledge of retail POP displays. If you missed our quiz, you can take it here. In today’s blogpost, we put together another short 10-question quiz. This quiz is designed to test your general knowledge of overseas manufacturing and importing of retail POP displays. Let’s see how you do. At the end of the quiz we provide answers with brief explanations as necessary.

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Topics: Point-of-Purchase Retail Displays, Retail POP Displays

Inspiration for Point of Purchase Design

Posted by Matthew Kull on Jan 26, 2016 3:00:00 PM

In today’s blog we’ll share 5 examples of retail merchandisers that will hopefully serve as inspiration for your next point of purchase design project. Custom POP design is much more of an art than a science. Getting the measurements right and incorporating customer requirements are probably as close as it gets to science, but beyond that it becomes much more about art and creativity. Let’s look at 5 custom POP displays that the RICH LTD. design team has created.

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Topics: Point-of-Purchase Retail Displays, Design

Save Time and Money on Custom Retail Displays by Understanding Retailer Requirements for Vendor-Provided Fixtures

Posted by Matthew Kull on Dec 1, 2015 2:30:00 PM

Based on our experience in designing thousands of custom retail displays over the last 28 years, we have participated in projects that have been highly efficient from a design process perspective. We’ve also been part of design projects that seem to endlessly spin out of control, resulting in lost time, unnecessary costs, and suboptimal outcomes. While there are lots of factors that can contribute to an efficient POP display design process, in today’s blog we’ll focus on understanding retailer requirements for vendor-provided fixtures.  Knowing the requirements up front can make a huge difference in the efficiency of the design process.

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A Promotional Retail Display for Pet Products

Posted by Matthew Kull on Apr 23, 2015 2:56:52 PM

We are often asked about alternatives we can suggest to the standard uninspiring gondola fixtures that seem to dominate the retail landscape. The example we will share today is an opportunity we had to design a freestanding retail display and gondola alternative for a big star. Caesar Millan became a break-out star from his appearances on the Oprah Winfrey show, where he demonstrated his innovative approach to inspiring great behavior and positive dog/owner relationships.
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LED Lighting Power Supply Options for Retail Store Fixtures

Posted by Matthew Kull on Apr 16, 2015 8:04:58 PM

In our last blog we discussed the importance of selecting LED lights based upon a set of well defined specifications, including things like Color Rank Index, Efficiency, and Color Consistency. In this blog, we will review LED lighting power supply options. Selecting the right power supply option is vital to ensure the proper functioning of your LED lights and for avoiding problems with installation and maintenance.
There are 3 primary types of power supplies:

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Our Strategy for Designing a Full Line of Book Displays for Klutz

Posted by Matthew Kull on Mar 19, 2015 2:30:00 PM

A few years ago we were invited by Klutz, a division of Scholastic, to redesign their line of store fixtures, which had become a bit old and tired. Klutz is a publishing company that offers a premium brand of book-based activity kits aimed at educating and inspiring children. As is the case with other book publishers, Klutz carries a wide range of titles and offers newly published titles on a regular basis, which creates many challenges in designing a line of book displays and merchandising books on the display fixture.

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Building a Global Leadership Position in the Outdoor and Industrial Markets through More Effective Footwear and Apparel Point-of-Purchase Displays

Posted by Matthew Kull on Mar 17, 2015 2:30:00 PM

We had an interesting opportunity to help Baffin, Inc. address its footwear and apparel point-of-purchase display and merchandising challenges and opportunities within multiple channels of distribution in North America and potentially in Europe. Baffin Inc. is a privately-held Canadian company with a core competence in technically advanced, high-quality, innovative, and fashionable outdoor footwear and performance apparel. The Company designs and manufactures some of the world’s best-performing cold-weather and full-season footwear and apparel products marketed under a variety of Baffin® brands (Baffin® Polar Proven, PUR®, and PACKables®) for the outdoor and industrial market segments.

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Awesome Footwear Displays We Designed for Our Customer Who Landed on Shark Tank

Posted by Matthew Kull on Feb 24, 2015 12:48:09 PM

A recent episode of Shark Tank featured founders Liz and Ben Bohannon and their company Sseko Designs. The company, which aspires to become a powerful global ethical fashion brand by hiring high potential women in Uganda to make sandals, is an excellent example of social entrepreneurship.

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Designing an Effective POP Display - Part VI

Posted by Matthew Kull on Jan 29, 2015 2:30:00 PM

In our last 5 blogs we discussed 12 important aspects of designing an effective point-of-purchase display. In the last blog of this design blog series, we’ll consider 2 additional key aspect of effective design.

Make it Built to Last

Make sure your POP display is designed and built for durability. Assume your fixture will be the victim of abuse, neglect, and shameless piracy. In engineering any display, it is important to consider more than just the weight of the products that will be merchandised on the display. Fixtures need to be designed to withstand the force of fully-loaded shopping carts bumping into them, kids hanging on them, and misguided floor scrubbers gone awry. For freestanding wood floor displays it generally makes sense to invest in a high quality bumper such as McCue to protect the base and T-molding rather than edge banding to protect vulnerable edges and corners.

End caps and freestanding fixtures are often the greatest victims of abuse, particularly in high-traffic store environments. For example, we manufactured a Pepsi end cap for Ralphs stores. We were informed that in selected stores the bottom and top shelves were being damaged. After investigation, we learned that damaged sustained by the bottom shelves was a result of floor scrubber crashes as well as reps standing on the bottom shelf to make it easier to reach the top shelf during restocking. Damage to the top shelves was caused by reps slamming 2 liter bottles onto the shelves during restocking. As someone once said, “Experience is the toughest teacher because she gives the test first and the lesson afterwards.” We’ve learned from experience that shelf load is just one of many inputs that need to be considered in ensuring the overall structural integrity and durability of a display fixture.

In addition to abuse and neglect, point-of-purchase displays need a strong defense against fixture piracy. It is not uncommon for a POP display to lose its brand identity simply by someone removing the signs and merchandising the display with a completely different brand or product. These acts of shameless piracy are not always policed by store personnel so the best way to prevent your display from getting hijacked is to have some kind of permanent branding on the display. That doesn’t mean you need to give up on interchangeable signs. We are simply suggesting that some permanent branding will go a long way toward discouraging blatant acts of fixture piracy.

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  • Custom Retail Displays, Sunglass Displays, Dewalt, Polaris, 9 Five eyewear, Goal Zero
  • Wodd display racks, water display, pet display, coffee display, candle display
  • Custom Retail DIsplays, Hat Racks, Shoe Racks and Clothing Displays
  • Garment displays, nesting tables, jean rack, womens clothing display, jwelry display
  • 2-Way, 4-Way, clothing rack, shoe display

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