Topics: t shirt display
In one of our recent blogs we featured a 10-question quiz to test your overall knowledge of retail POP displays. If you missed our quiz, you can take it here. In today’s blogpost, we put together another short 10-question quiz. This quiz is designed to test your general knowledge of overseas manufacturing and importing of retail POP displays. Let’s see how you do. At the end of the quiz we provide answers with brief explanations as necessary.
In today’s blog we’ll share 5 examples of retail merchandisers that will hopefully serve as inspiration for your next point of purchase design project. Custom POP design is much more of an art than a science. Getting the measurements right and incorporating customer requirements are probably as close as it gets to science, but beyond that it becomes much more about art and creativity. Let’s look at 5 custom POP displays that the RICH LTD. design team has created.
Based on our experience in designing thousands of custom retail displays over the last 28 years, we have participated in projects that have been highly efficient from a design process perspective. We’ve also been part of design projects that seem to endlessly spin out of control, resulting in lost time, unnecessary costs, and suboptimal outcomes. While there are lots of factors that can contribute to an efficient POP display design process, in today’s blog we’ll focus on understanding retailer requirements for vendor-provided fixtures. Knowing the requirements up front can make a huge difference in the efficiency of the design process.
In our last blog we discussed the importance of selecting LED lights based upon a set of well defined specifications, including things like Color Rank Index, Efficiency, and Color Consistency. In this blog, we will review LED lighting power supply options. Selecting the right power supply option is vital to ensure the proper functioning of your LED lights and for avoiding problems with installation and maintenance.
There are 3 primary types of power supplies:
A few years ago we were invited by Klutz, a division of Scholastic, to redesign their line of store fixtures, which had become a bit old and tired. Klutz is a publishing company that offers a premium brand of book-based activity kits aimed at educating and inspiring children. As is the case with other book publishers, Klutz carries a wide range of titles and offers newly published titles on a regular basis, which creates many challenges in designing a line of book displays and merchandising books on the display fixture.
We had an interesting opportunity to help Baffin, Inc. address its footwear and apparel point-of-purchase display and merchandising challenges and opportunities within multiple channels of distribution in North America and potentially in Europe. Baffin Inc. is a privately-held Canadian company with a core competence in technically advanced, high-quality, innovative, and fashionable outdoor footwear and performance apparel. The Company designs and manufactures some of the world’s best-performing cold-weather and full-season footwear and apparel products marketed under a variety of Baffin® brands (Baffin® Polar Proven, PUR®, and PACKables®) for the outdoor and industrial market segments.
A recent episode of Shark Tank featured founders Liz and Ben Bohannon and their company Sseko Designs. The company, which aspires to become a powerful global ethical fashion brand by hiring high potential women in Uganda to make sandals, is an excellent example of social entrepreneurship.
In our last 5 blogs we discussed 12 important aspects of designing an effective point-of-purchase display. In the last blog of this design blog series, we’ll consider 2 additional key aspect of effective design.
Make sure your POP display is designed and built for durability. Assume your fixture will be the victim of abuse, neglect, and shameless piracy. In engineering any display, it is important to consider more than just the weight of the products that will be merchandised on the display. Fixtures need to be designed to withstand the force of fully-loaded shopping carts bumping into them, kids hanging on them, and misguided floor scrubbers gone awry. For freestanding wood floor displays it generally makes sense to invest in a high quality bumper such as McCue to protect the base and T-molding rather than edge banding to protect vulnerable edges and corners.
End caps and freestanding fixtures are often the greatest victims of abuse, particularly in high-traffic store environments. For example, we manufactured a Pepsi end cap for Ralphs stores. We were informed that in selected stores the bottom and top shelves were being damaged. After investigation, we learned that damaged sustained by the bottom shelves was a result of floor scrubber crashes as well as reps standing on the bottom shelf to make it easier to reach the top shelf during restocking. Damage to the top shelves was caused by reps slamming 2 liter bottles onto the shelves during restocking. As someone once said, “Experience is the toughest teacher because she gives the test first and the lesson afterwards.” We’ve learned from experience that shelf load is just one of many inputs that need to be considered in ensuring the overall structural integrity and durability of a display fixture.
In addition to abuse and neglect, point-of-purchase displays need a strong defense against fixture piracy. It is not uncommon for a POP display to lose its brand identity simply by someone removing the signs and merchandising the display with a completely different brand or product. These acts of shameless piracy are not always policed by store personnel so the best way to prevent your display from getting hijacked is to have some kind of permanent branding on the display. That doesn’t mean you need to give up on interchangeable signs. We are simply suggesting that some permanent branding will go a long way toward discouraging blatant acts of fixture piracy.