6 Inspiring Sunglass Display Cases We Designed for Luxotica

Posted by Jim Hollen on Oct 14, 2014 6:52:19 PM

Luxotica asked us to create a number of sunglass floor display designs for their Arnette brand in conjunction with a re-launch of the brand. The objective was to create some fun displays that would appeal to 15-25 year olds. The displays were to be authentic, creative as well as a bit irreverent. Most importantly, they had to communicate the new Arnette brand image. Below are 6 examples of our creative team at work, representing our effort to meet the Luxotica's challenge.


1. Freestyle X- Sunglass display case. Inspired by X-Games and the world of action sports. This mobile floor display has the advantage of literally “breaking away from the pack” by taking retail space anywhere within the store. It also can be wheeled outside. The OSB board utilized on the base and top are used in skateboard ramp construction. Also featured are skateboard trucks/wheels and BMX handlebars.

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10 Great Ways to Customize a Stock POP Display

Posted by Matthew Kull on Oct 9, 2014 12:18:00 PM

In a recent blogpost we discussed how lead times have been shrinking for point of purchase display programs. This is creating challenges for retailers and brands as well as retail fixture suppliers. We offered a number of tips for meeting reduced lead times, but we did not discuss perhaps the greatest time-saving strategy: customizing a stock POP display. RICH LTD. offers a full line of some of the industry’s most unique stock POP displays. We understand that most customers want a custom display that will differentiate their product in a crowded marketplace and help to reinforce their brand. However, almost any of our stock displays can be quickly customized to create a unique, brand-building POP merchandiser. Here are 10 of our favorites:

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10 Common POP Display Quality Problems.

Posted by Jim Hollen on Oct 7, 2014 12:28:02 PM

Everyone wants high quality point-of-purchase displays, but not everyone knows what to look for to ensure a quality product. Knowing the most common quality problems can give you a head start in finding and addressing quality problems that might otherwise compromise the effectiveness of your retail display. The most common quality problems to be on the lookout for are the following:

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6 Tips for Hitting a Tight Deadline on Your Next Point of Purchase Display Program

Posted by Jim Hollen on Oct 2, 2014 12:59:00 PM

We are seeing an increasing trend toward shorter an
shorter deadlines for point-of-purchase display and in-store marketing programs. Increased competition among retailers, mounting industry financial pressures, and a rapid acceleration in product innovation have combined to reduce planning horizons and production lead times for retail store display programs.

So what is the best way to reduce lead times without breaking the bank? Here are 6 tips:


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How to Design Better Retail Point-of-Purchase Displays

Posted by Matthew Kull on Sep 30, 2014 3:26:43 PM

A small group of students at Stanford University were challenged to design a product that could save the lives of millions of newborns in the poorest parts of the world. The students were participants in a popular class called “Design for Extreme Affordability.” Their assignment was to research and design a low-cost infant incubator that could make a meaningful impact on the global infant mortality problem.

The students ultimately developed the award-winning Embrace Infant Warmer, a user-friendly medical product that can keep an infant warm for up to 4 hours and costs less than 1% of a traditional baby incubator.

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The Power of Video: Confirmation of a Simple Truth

Posted by Matthew Kull on Sep 17, 2014 6:47:37 PM

Last week’s widespread coverage of NFL running back Race Rice’s domestic violence episode fueled sharp criticism of NFL Commissioner Roger Goodell for his handling of the situation. Rice initially received a 2-game suspension, but when TMZ released a video of Rice knocking out his then fiancé in an Atlantic City elevator, the story went viral. After reviewing the video, the Baltimore Ravens immediately released Rice from his $35M contract, and the NFL suspended Rice indefinitely. What was it about the video that created such a dramatic turn of events for this NFL star?

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A Close-up Look at Our Most Versatile Display

Posted by Jim Hollen on Sep 10, 2014 12:37:23 PM

Store Fixture Line

We’ve spent a lot of time writing about many of the custom POP displays we have designed and manufactured, our experience making wood displays in our millwork shop, and what we have learned about manufacturing store fixtures overseas. Today we would like to highlight one fixture in our line of stock point of purchase displays. If we could give an award for the most versatile display in our stock line, this display would be an obvious choice. We are talking about our SFL unit.

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Value Engineering Point of Purchase Displays

Posted by Mike Tilden on Sep 3, 2014 4:56:30 PM

We are often asked by our customers to "value engineer"
a POP design they have created. This request is a weekly occurrence at least. All brand marketers are budget conscience these days. Yes, an effective POP display is always the design goal; however, the "value" part should be a designed-in aspect of a truly effective display, not an afterthought. Consideration should be given to materials, labor, finishing, graphics and logistical costs.

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RICH LTD.’s Position on Environmental Sustainability

Posted by Jim Hollen on Aug 26, 2014 3:25:00 PM

At RICH LTD. we are committed to incorporating environmental sustainability and sustainable business practices into our business whenever possible. In fact, environmental sustainability is one of our core values and a driving force in how we operate as a company and how we interact with our supply chain, customers, and employees. Our goal is to minimize our environmental footprint and use our business to encourage those we are in a position to influence to do the same.

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Why I like Our Latest Displays for Buddy Fruits

Posted by Jim Hollen on Aug 20, 2014 11:57:06 AM

By Jim Hollen

We recently designed and manufactured two point-of-purchase floor displays for Buddy Fruits. While probably not worthy of a POP design award, I think the displays were well designed, practical, and economical- a winning combination for most customers.

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  • Custom Retail Displays, Sunglass Displays, Dewalt, Polaris, 9 Five eyewear, Goal Zero
  • Wodd display racks, water display, pet display, coffee display, candle display
  • Custom Retail DIsplays, Hat Racks, Shoe Racks and Clothing Displays
  • Garment displays, nesting tables, jean rack, womens clothing display, jwelry display
  • 2-Way, 4-Way, clothing rack, shoe display

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