POP Display Ideas for the Industrial and Home Improvement Markets

Posted by Jim Hollen on Oct 20, 2016 2:30:00 PM

Our objective for today’s blog is to share 10 POP display ideas for industrial and home improvement products. Unlike many of the consumer products displays we design, industrial and home improvement products often require more floor space and are harder to display. Our hope is that these 10 concepts would inspire creative design work in this vertical market.

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Topics: POP Display

POP Display Concepts for the Wine & Spirits Industry

Posted by Jim Hollen on Oct 18, 2016 2:30:00 PM

The wine & spirits industry is, by nature, very promotionally driven. Impulse governs much of the behavior of consumers in the adult beverage space so creating a POP display that triggers an on-the-spot purchase decision is important. At the same time, creating cost-effective displays is essential since most displays are only in stores for a limited period of time so keeping the display cost relatively low is important to generating a positive return on investment. In today’s blog, we’ll review 10 POP display concepts we designed which we hope will serve as creative inspiration for your next POP display project.

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Topics: POP Display

POP Retail Displays and the Importance of Clear Messaging

Posted by Jim Hollen on Oct 13, 2016 2:30:00 PM

This blog is about the vital importance of incorporating clear messaging into POP retail displays.

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Topics: POP Retail Displays

Retail POP Displays Need to Stand Out Yet Fit In

Posted by Jim Hollen on Oct 11, 2016 2:30:00 PM

In their best-selling book Beyond Jennifer & Jason, Madison & Montana: What to Name Your Baby Now, authors Linda Rosenkrantz and Pamela Satran claim that the best names are ones that stand out yet fit in. What’s true for baby naming is also true for retail POP displays. Most of our discussion regarding what makes a good point of purchase display focuses around how a display can make a product stand out in a busy retail environment. While standing out is a necessary attribute of a great display, it’s not sufficient. A great display must also fit in with the décor of the retail store.
We’ve witnessed our share of healthy debates between brands who want to create a POP display that is consistent with their brand image and retailers who want to support the brand’s unique identity but also want to create an attractive, consistent look within their stores. Striking the appropriate balance can be tricky, but it’s important to get right in order to have a successful merchandising program.

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Topics: Retail POP Displays

Store Fixtures: How Amazon is Reshaping the Retail Landscape

Posted by Jim Hollen on Oct 6, 2016 2:30:00 PM

The type, nature of, and demand for store fixtures is changing rapidly as a result of Amazon’s success in reshaping the landscape of the retail industry. The depth of Amazon’s impact on the retail industry varies by sector. For example, despite its entry into the grocery delivery business, Amazon has only gained 1% market share of the U.S. grocery industry, whereas in industries like publishing, consumer electronics, and easy-to-ship consumable products, Amazon has made a huge dent and has caused massive disruption.
At the end of 2015, the Wall Street Journal ran a column entitled, “Predictions: What to Expect in 2016.” The article featured 17 prominent experts who presented their view on the most significant developments they anticipated for 2016. The ideas presented were big: how technology will transform the financial services industry, advances in behavioral genetics, the fall of the Islamic State, and so on. Surprisingly, on the list of 17 major predictions was the following: The Return of Bookstores.

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Topics: Stores fixtures

Point of Purchase Displays: How to Get Them for Free

Posted by Jim Hollen on Oct 4, 2016 2:30:00 PM

If you take the time to read this blog, we will show you how to get your point of purchase displays absolutely free while dramatically increasing your profit. The secret to getting free POP displays lies in what we call the “economics of delay.”
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Topics: point of purchase displays

Point of Purchase Displays: What Amazon’s Acquisition of FEDEX Really Means

Posted by Jim Hollen on Sep 29, 2016 2:30:00 PM

Following yesterday’s market close, Amazon announced that it reached agreement to acquire Federal Express for $56 billion. The move came as a surprise since Amazon had been investing heavily to build its own delivery system by creating regional sorting centers and partnering with the United States Postal Service to offer Sunday delivery. Industry analysts lauded the acquisition as a “brilliant strategic move” and consistent with Amazon’s history of placing big, bold bets. Amazon’s acquisition will undoubtedly put traditional brick and mortar retailers at an even greater disadvantage and is likely to accelerate the industry’s ongoing consolidation while also having implications for point of purchase displays, which is the world in which we play.
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Topics: point of purchase displays

Point of Purchase Displays: Increasing Sales Through the Power of Story

Posted by Jim Hollen on Sep 27, 2016 2:30:00 PM

We live in a world in which the noise level has become deafening. It used to be that information was scarce, and we relied on the advice of experts to make sound decisions. B ut, with the explosion of the Internet and the proliferation of digital communications, we have an incredible amount of information at our fingertips. Increasingly, however, instead of finding clear, concise answers we are bombarded with information that can make things more confusing. We not only find an unprecedented level of noise online, but we find it in retail stores. So many choices. So much information to absorb. There seems to be noise everywhere we go. With all the noise, it makes it harder to find the signal. Stories have always been important, but the art of storytelling is becoming more important given the noise that engulfs us. Incorporating your company’s or your product’s story into your point of purchase displays might be the single most important thing you can do to increase sales.
Consumers are more influenced by stories more now than at any point in history. Stories can help us decide what to believe. They are important because they are meaningful, and they are meaningful because they are memorable, impactful and because they create personal connections. Ten or fifteen years ago it would have been unheard of to see storytelling as a part of the curriculum of any top business school. But now there is a growing body of research focused on storytelling, and it is being built into the curriculums of many of MBA programs. Knowing how to tell a good story is not only an important skill of an effective leader, but it is a valuable tool in influencing consumer behavior and purchasing decisions. Jennifer Aaker, a professor at Stanford Business School, has conducted extensive research on the power of story. In this blog, we’ll share the findings of some of her work, and we’ll discuss how it can be applied to point of purchase displays.
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Topics: point of purchase displays

Retail POP Displays: 3 Lessons Learned from The Latest Episode of “The Profit”

Posted by Jim Hollen on Sep 20, 2016 2:30:00 PM

We recently had an opportunity to be a part of the last episode of CNBC’s “The Profit” which featured our customer Flex Watches and aired on September 13, 2013. We provided some background on what to expect from the episode in our blog which we published the day the show aired. If you missed it, you can read it here. Flex Watches is a charity-centric watch company based in California.  The show features Camping World CEO and serial entrepreneur Marcus Lemonis who helps turn around struggling small businesses by providing his business expertise and investment capital in exchange for equity. Although we were not mentioned by name on the show, our role was to create the two final retail POP displays they used in their presentation to global retailer Flip Flop Shops. Having had the opportunity to watch the show, we wanted to share our take on the 3 most important lessons learned.
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Topics: Retail POP Displays

Retail POP Displays: How to Get Men to Buy Feminine Products

Posted by Jim Hollen on Sep 15, 2016 2:30:00 PM

Getting men to buy products that are traditionally made for and marketed to women can be an exasperating challenge. But, solving that problem could mean doubling the size of your available market. We’re not talking about getting men to buy things like whiskey, sports equipment, and chain saws. We’re talking about getting men to buy things like skin care products, grooming products, and other types of cosmetic and health and beauty products that are traditionally designed for women.  Recent research by a Stanford Business School professor provides insights that help to better understand the male ego and the implications for consumer buying behavior. Can this research be applied to designing retail POP displays?  We think so.

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Topics: Retail POP Displays

  • Custom Retail Displays, Sunglass Displays, Dewalt, Polaris, 9 Five eyewear, Goal Zero
  • Wodd display racks, water display, pet display, coffee display, candle display
  • Custom Retail DIsplays, Hat Racks, Shoe Racks and Clothing Displays
  • Garment displays, nesting tables, jean rack, womens clothing display, jwelry display
  • 2-Way, 4-Way, clothing rack, shoe display

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