A Sunglass Display That Caught the Attention of Shaquille O’Neal and 19 Other Sunglass Display Ideas- Part II

Posted by Jim Hollen on Feb 22, 2017 10:20:43 AM

In our last blogpost, we shared 10 ideas for sunglass displays, including a RICH LTD. stock sunglass display that caught the attention of Shaquille O’Neal at the Consumer Electronics Show last month. If you missed it, you can see our first 10 sunglass display ideas here. And, if you missed our post before that entitled “Sunglass Display- 10 Merchandising Rules of the Road,” you can check it out here.
Today we’ll review 10 more ideas for sunglass displays so you’ll have 20 solid ideas for sunglass displays that should provide a portfolio of inspiration for your next sunglass display project. Keep in mind that the merchandising best practices and sunglass display examples we are sharing can not only be used for sunglass displays but also for any type of eyewear. And remember, when it comes to consumer buying behavior, perceived value is important so investing in a nice display goes a long way in convincing shoppers that your glasses are high quality.

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Topics: sunglass display

A Sunglass Display That Caught the Attention of Shaquille O’Neal and 19 Other Sunglass Display Ideas- Part I

Posted by Jim Hollen on Feb 21, 2017 2:30:00 PM

After a brutal winter of temperatures that plummeted into the 60s and brought a few gentle showers, we here in San Diego are ready for spring. Among other things, spring means sunglass season so we are excited to continue sharing our thoughts about merchandising in this essential fashion accessory category. In our last blogpost, we outlined 10 best practices for designing and merchandising a sunglass display. If you missed our post, you can check it out here.
In today’s post, we’ll share 10 sunglass display ideas which we hope will serve as inspiration for your next POP eyewear display project. In our next blogpost, we’ll share 10 more examples of sunglass displays.
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Topics: Sunglass Displays

Sunglass Display: 10 Merchandising Rules of the Road

Posted by Jim Hollen on Feb 14, 2017 2:30:00 PM

Sunglass season is around the corner so we thought it would be timely to share some best practices for merchandising sunglasses or really any kind of eyewear. After laying out these sunglass display best practices in today’s blogpost, we’ll share 20 examples of sunglass displays in our next two posts with the hope of offering some creative inspiration for your next POP eyewear project.
When it comes to sunglasses, it’s all about perceived value so investing in a nice display goes a long way in convincing shoppers that your glasses are high quality and worth the price.
Here are 10 basic design and merchandising principles that apply to any sunglass display:

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Topics: Sunglass Displays

POP Display Ideas for Customizing Stock Floor Displays

Posted by Jim Hollen on Feb 7, 2017 2:30:00 PM

We are only a little more than a month into 2017, and it is already turning into the year of “I need it yesterday.” With compressed timeframes, less visibility, and fewer resources, retailers and brands alike are under the gun to implement merchandising programs faster than ever before. In this hurry-up environment, a good option to consider is choosing a stock display and customizing it to meet your specific merchandising objectives. Generally, this approach can take a fraction of the time that it would take to custom manufacture a display. In today’s blogpost we simply want to provide some POP display ideas that will get you thinking about various ways to customize a stock display.

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Topics: POP Display

Point of Purchase Design and Effective Visual Merchandising

Posted by Jim Hollen on Feb 2, 2017 2:30:00 PM

Often referred to as the “Silent Salesman,” visual merchandising and point of purchase design associated with retail displays should physically, mentally and even emotionally attract the customer all the way to the purchase point. Because of this, retail displays are not likely to be effective if they happen by chance. Rather, they should be the result of great thought, planning and design, based around the business, its products and the desired connection with the customer. With effective point of purchase design, retail displays can create a significant edge over the competition.
 

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Topics: Point of purchase design

POP Display Conversion and Store Design

Posted by Jim Hollen on Jan 31, 2017 2:30:00 PM

When it comes to POP display marketing, “the squeaky wheel gets the oil,” is the big take-away.
 



Why?
Consider this: 2,473 shoppers were surveyed in a study of supermarkets by Citeman Network. Thirty-eight percent of the shoppers responded that, when they entered a supermarket, they always purchased an item they had never bought before. Why? Because the item was prominently displayed.  This speaks volumes about the importance of Point of Purchase marketing.

Combine this with the fact that, according to stasticbrain.com, the average American’s attention span has dropped from 12 seconds in the year 2000 to just 8.5 seconds in 2015 and, again, you can see that POP marketing has become not just a great marketing tool, but a real necessity. POP displays—in the form of last minute attention-getters and impulse strategies, are now the key to addressing ever-shortening attention spans. Taking convenience and combining it with an impulsive marketing strategy, creates a win-win for everyone, particularly when a certain brand or discount item is highlighted.
 

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Topics: POP Display

Wood Displays Continue to Grow in Popularity in Retail Merchandising

Posted by Jim Hollen on Jan 26, 2017 2:30:00 PM

Wood displays are continuing to grow in popularity for a number of reasons. First, customers are increasingly looking for POP displays that are authentic and natural. Second, the cost of wood displays manufactured in the USA is comparable to wood displays manufactured overseas, and the lead time is shorter. Third, the price of wood has been relatively stable over the last several years and is less likely to fluctuate wildly like we have seen with other materials like metal, aluminum and plastic as we documented in our recent blog entitled “Point of Purchase Displays: Supply Chain Chaos in China Creates Pricing Uncertainty.”

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Topics: wood displays

POP Displays and The Benefits of Secondary Placement

Posted by Jim Hollen on Jan 24, 2017 2:30:00 PM

If you are a brand, you know the importance of where your product is placed in a retail store. Counter display space by the checkout register, for example, is likely to generate more sales than if the same display were stuck in a dark corner in the rear of the store. Many brands starting out are given an opportunity to provide a freestanding display to help prove to the retailer that the brand deserves a permanent location within the retailer’s planogram. What often happens, however, is there is a sales drop-off once the product is placed inline since it is more difficult to stand out among the many other products in the gondola shelf lineup. POP displays, when used as secondary placement, can be effective in boosting sales and building brand awareness.
 
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Topics: pop displays

Check Out These Cool Eco-Friendly Bamboo POP Displays

Posted by Jim Hollen on Jan 19, 2017 2:30:00 PM

We always jump at the chance to design and manufacture POP displays out of bamboo. Bamboo is widely recognized as one of the most sustainable and eco-friendly materials on early. Bamboo’s properties are absolutely mind-blowing. What other material can grow 44” in a single day? Compare that to your typical hardwood which might take 50 years to grow to maturity (vs. 6 months for a bamboo tree). How about this one: The root system of a single bamboo tree can extend more than 120 miles- greater than the distance from New York City to Philadelphia or San Diego to Los Angeles.

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Topics: pop displays

Point of Purchase Displays and The Evolution of Shopping

Posted by Jim Hollen on Jan 17, 2017 2:30:00 PM

In our first blog of the year, we offered 10 predictions for 2017 that would impact the retail industry and point of purchase displays. If you missed our post, you can read it here. We’re always looking at underlying trends and trying to figure out how they are likely to impact the retail industry in a broad sense and how the world of POP displays might be affected more specifically. We recently came across an article that aligns with our thinking about how the retail industry is evolving. The article was entitled “The Way You Shop Will Change Forever This Year. Here’s How.” The article outlines 4 key trends that are helping to reshape the buying experience in retail stores. In today’s blog, we’ll summarize those trends and add our two cents. If you are interested in reading the full article, you can read it here.

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Topics: point of purchase displays

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  • 2-Way, 4-Way, clothing rack, shoe display

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