Muhammad Ali and the Value of Incorporating Storytelling in Your POP Display

Posted by Jim Hollen on Sep 18, 2018 2:30:00 PM

It started with an elementary school writing assignment. I was probably 8 years old. Our teacher asked us to write a poem about someone we admired. I still remember the opening lines of my poem. It went like this: “There once was a boxer named Cassius Clay, Muhammad Ali as he would say.” It was my way of introducing one of the most famous sports heroes of all time. The poem chronicled Ali’s triumphant victory in which he won the World Heavyweight title in an epic fight with Joe Frazier. I still remember the beginning of the final stanza of the poem: “In the 15th round Ali saw, an open path to Frazier’s jaw.”

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Topics: pop displays, Custom POP displays

The Best of Our Wood Display Blogs- All in One Place

Posted by Jim Hollen on Sep 11, 2018 2:30:00 PM

Today’s blog promises to offer one of the most comprehensive resources for retail wood displays on the Web. We’ve written a lot about wood displays over the last few years so rather than have you chase them all down, we decided to pull together 21 of our best wood display blogs in one place to offer a convenient resource for those of you who are interested in learning more about wood displays and how they can be used effectively to merchandise products, build brands and drive sales. The blogs we’ll share in this mother-of-blogs contain more than 100 examples of wood displays while also providing useful information about trends, material choices, economics, and more.

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Topics: wood displays

The Seismic Shift Toward Point of Purchase Wood Displays- Part III

Posted by Jim Hollen on Sep 4, 2018 2:30:00 PM

Why They are Here to Stay and How You can Use them To Drive Sales and Build Brands

This is the third and final post in our 3-part series on point of purchase wood displays. We started the series by laying the foundation for why there is likely to be a significant shift toward wood displays in the retail world. If you missed Part I of our series and are curious to know why wood displays will experience accelerated growth, you can read our post here. In Part II of our series, we focused on how wood displays can be used to increase sales and build brand awareness. We did that primarily by sharing 9 very different examples of wood displays that we have designed and manufactured for customers across a range of industries and product categories. If you missed it, you can check out Part II here.

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Topics: wood displays

The Seismic Shift Toward Point of Purchase Wood Displays- Part II

Posted by Jim Hollen on Aug 21, 2018 2:30:00 PM

Why They are Here to Stay and How You can Use them To Drive Sales and Build Brands

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Topics: wood displays

The Seismic Shift Toward Point of Purchase Wood Displays-Part I

Posted by Jim Hollen on Aug 14, 2018 2:30:00 PM

Why They are Here to Stay and How You can Use them To Drive Sales and Build Brands

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Topics: wood displays

Acrylic Displays- 30 Examples of Effective Merchandising- Part III

Posted by Jim Hollen on Aug 7, 2018 2:30:00 PM

Today’s post is the last part of our 3-part series on acrylic displays. By the end of our series we will have shared 30 practical examples of acrylic displays and merchandisers that utilize acrylic as an accent material. If you missed the first 2 parts of the series, you can check out Part I here and Part II here. So, let’s take a look at our last 10 examples:

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Topics: Acrylic Displays

Acrylic Displays- 30 Examples of Effective Merchandising- Part II

Posted by Jim Hollen on Jul 31, 2018 2:30:00 PM

Welcome to Part II of our blog series on acrylic displays. Our objective for this series is simply to provide lots of examples of how acrylic displays can be used to create effective point-of-purchase merchandisers that drive product sales. The examples in this series include both all-acrylic displays as well as POP displays that use acrylic as an accent material. In addition, we are trying to show examples of displays that are generally simple, practical, and affordable for a broad range of products and industries rather than showcasing a more limited number of displays that we would consider entering in a design contest. If you missed Part I of this series, we would encourage you to check it out here since in that post we shared the first 10 examples of acrylic displays. In today’s post we’ll share the next 10 examples.

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Topics: Acrylic Displays

Acrylic Displays- 30 Examples of Effective Merchandising- Part I

Posted by Jim Hollen on Jul 24, 2018 2:30:00 PM

Acrylic displays continue to be popular as retail merchandisers, particularly as counter displays. While acrylic displays are most commonly used in the cosmetics, jewelry, and consumer electronics industries, they can be used to merchandise products across a broad range of industries and product types.  

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Topics: Acrylic Displays

POP Displays and the Power of Disruption

Posted by Jim Hollen on Jul 10, 2018 2:30:00 PM

Disruption is the single biggest driver of innovation. Successful pioneers of innovation are those who are not seeking to build a better mousetrap, but rather, those searching for a new way to catch mice. A fundamental truth of disruption is that it not only spurs innovation and facilitates change, but it makes people take notice. Disruptors control the narrative often because they change our way of life- think Uber in the transportation industry, Amazon in retail, Apple in music, and yes, Donald Trump in American politics. You don’t have to disrupt an entire industry or product category to reap the benefits of disruption. In today’s blog, we’ll offer a framework to help you leverage the power of disruption through POP displays as a means of driving incremental sales and improving brand recognition.

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Topics: pop displays, Custom POP displays

Point-of-Purchase Wood Displays- 10 Examples to Ignite Your Merchandising Creativity- Part III

Posted by Jim Hollen on Jun 12, 2018 2:30:00 PM

In this blog series, we’ve been focused on showing a wide range of examples of point-of-purchase wood displays that we hope will provide inspiration for your next POP display project. Our original intent was to share just 10 examples; however, given the positive feedback we received on the first two parts of our blog series, we decided to continue the series with an additional 11 examples of retail wood displays. If you missed Part I of the series you can check it out here, and be sure to check out Part II here.

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Topics: wood displays

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