Point of Purchase Displays: Supply Chain Chaos in China Creates Pricing Uncertainty

Posted by Jim Hollen on Jan 12, 2017 2:30:00 PM

There is no denying that 2016 was a tumultuous year. After a surprise victory in the U.S. Presidential election, the world waits to see how the new Trump administration’s agenda will play out. Against this backdrop of geopolitical chaos and uncertainty, the past 12 months have been marked by a parallel set of economic forces at work that have combined to create significant volatility in China’s supply chain, which in turn, is creating pricing uncertainty for point of purchase displays as we head into 2017. So, what exactly is going on in China and how might it impact your POP display projects in 2017?

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Topics: point of purchase displays

POP Displays: How Technology Will Redefine Convenience in the Retail Industry

Posted by Jim Hollen on Jan 10, 2017 2:30:00 PM

Time is our most precious resource. It’s indisputably the single greatest gift that we as humans enjoy. If you agree with this fundamental truth, then it’s no wonder that the most successful and transformative disruptive technologies have focused on saving time and increasing convenience. While it’s true that disruptive technologies often have a significant economic impact, the way in which these technologies enable consumers to save time while improving convenience far outweighs the economic benefits. Today’s blog is about convenience in the retail industry and how technology is the only force which can meaningfully transform the retail experience. We’ll also address implications for POP displays.

 

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Topics: pop displays

Point of Purchase Displays: Why They Matter in The Alcoholic Beverage Industry

Posted by Jim Hollen on Jan 5, 2017 2:30:00 PM

Point of purchase displays have always played an important role in influencing consumer purchasing decisions, but a new study from IRI highlights why their role is so vital in the beer, wine, and spirits industry. Media Post’s MarketDaily recently published a summary of the IRI study. If you missed it, you can check it out here.
 
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Topics: point of purchase displays

POP Displays: 10 Predictions for 2017

Posted by Jim Hollen on Jan 3, 2017 2:30:00 PM

In 1993, Mission Viejo High School senior Michael Lee predicted that the Chicago Cubs would win the 2016 World Series. Under the caption in his yearbook photo, Lee wrote “Chicago Cubs 2016 World Champions. You heard it here first.” How a high school kid from California could have predicted 23 years in advance that the Cubs would win their first championship since 1908 is anyone’s guess. Against extraordinary odds, Lee’s prediction came true when the Cubs beat the Cleveland Indians 8-7 in extra innings of the 7th game of the 2016 World Series. With Michael Lee’s prediction as inspiration, we set out to create our own set of predictions for POP displays and the retail industry for 2017.
 

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Topics: pop displays

Excerpts from “The Last Lecture on Point of Purchase Displays”

Posted by Jim Hollen on Dec 20, 2016 2:30:00 PM

Shortly before his death in 2007, Carnegie Mellon professor Randy Pausch delivered a final address to his students which was famously entitled “The Last Lecture.”  We challenged our team of industry veterans to identify the 20 things that matter most in creating winning retail point of purchase displays and in-store marketing programs.  We used these insights to create an eBook that has been far-and-away our most frequently downloaded piece of content. What follows are selected excerpts from “The Last Lecture on Point of Purchase Displays.” Click here for the full lecture.
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Topics: point of purchase displays

POP Displays: How to Write an Effective Design Brief- Part IV

Posted by Jim Hollen on Dec 15, 2016 2:30:00 PM

In our last three blogs, we shared the first 9 of 13 key aspects of an effective POP design brief from the point of view of what is most helpful to us as POP designers. In Part I, we covered Overview and Objectives, POP Display Description, and Materials/Colors/Inspirational References. If you missed our first blog, you can check it out here. In Part II of the series, we covered Product Description/Specifications, Merchandising Ideas, and Retail Placement. If you didn’t catch that blog, you can read it here. In Part III of the series, we reviewed Brand Identity, Target Consumer Profile, and Competitor References. You can read Part III here if you missed it. In today’s blog, we’ll focus on the final 4 elements which are highlighted in red below in our list of the 13 key design brief components for POP displays:

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Topics: POP Display

POP Displays: How to Write an Effective Design Brief- Part III

Posted by Jim Hollen on Dec 13, 2016 2:30:00 PM

In our last two blogs, we shared the first 6 of 13 key aspects of an effective POP design brief from the point of view of what is most helpful to us as POP designers. In Part I, we covered Overview and Objectives, POP Display Description, and Materials/Colors/Inspirational References. If you missed our first blog, you can check it out here. In Part II of the series, we covered Product Description/Specifications, Merchandising Ideas, and Retail Placement. If you didn’t catch that blog, you can read it here. In today’s blog, we’ll focus on the next 3 elements which are highlighted in red below in our list of the 13 key design brief components for POP displays:
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Topics: pop displays

POP Displays: How to Write an Effective Design Brief- Part II

Posted by Jim Hollen on Dec 8, 2016 2:30:00 PM

In our last blog, we shared the first 3 of 13 key aspects of an effective POP design brief from the point of view of what is most helpful to us as POP designers. We covered Overview and Objectives, POP Display Description, and Materials/Colors/Inspirational References. If you missed our first blog, you can check it out here. In today’s post, we’ll focus on the next 3 elements which are highlighted in red below in our list of the 13 key design brief components for POP displays:

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Topics: POP Display

POP Displays: How to Write an Effective POP Design Brief- Part I

Posted by Jim Hollen on Dec 6, 2016 2:30:00 PM

We’ve been in the business of designing and manufacturing POP displays for nearly 30 years so, as you might imagine, we’ve seen more than our fair share of design briefs. Some of the design briefs we receive are very helpful, while others not so much. Most of the design briefs we get are from larger companies who have the knowledge and resources to put some real thought into what they are looking for in a POP display. It’s rare for us to get a design brief from a small or medium-sized company. But in many ways, design briefs might be even more important for a smaller sized company since they often have more at stake with respect to the success of their POP display program. In today’s blog, the first in a 4-part series, we will share the first 3 of 13 key aspects of an effective design brief from the point of view of what is most helpful to us as POP designers.
 
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Topics: pop displays

Point of Purchase Displays: Lessons Learned from Stance’s Success

Posted by Jim Hollen on Dec 1, 2016 2:30:00 PM

In 2009, angel investor Jeff Kearl and Skullcandy Founder Rick Alden launched Stance which has become a wildly successful fancy sock company. Founded in 2003, Skullcandy is a publicly-held company and maker of headphones, earbuds, and gaming headsets. Building on the lessons learned from Skullcandy, Jeff and Rick set out to create an iconic brand in the sleepy category of socks. Here’s a really insightful article on their journey in building the Stance brand. If you take time to read the article, you will see how important developing the right point of purchase displays was to their early success. In today’s blog, we’ll summarize some of the key takeaways from their experience in launching the Stance brand.

 

Let’s look at 6 factors that contributed significantly to Stance’s success.

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Topics: point of purchase displays

  • Custom Retail Displays, Sunglass Displays, Dewalt, Polaris, 9 Five eyewear, Goal Zero
  • Wodd display racks, water display, pet display, coffee display, candle display
  • Custom Retail DIsplays, Hat Racks, Shoe Racks and Clothing Displays
  • Garment displays, nesting tables, jean rack, womens clothing display, jwelry display
  • 2-Way, 4-Way, clothing rack, shoe display

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