When it comes to POP display marketing, “the squeaky wheel gets the oil,” is the big take-away.
Consider this: 2,473 shoppers were surveyed in a study of supermarkets by Citeman Network. Thirty-eight percent of the shoppers responded that, when they entered a supermarket, they always purchased an item they had never bought before. Why? Because the item was prominently displayed. This speaks volumes about the importance of Point of Purchase marketing.
Combine this with the fact that, according to stasticbrain.com, the average American’s attention span has dropped from 12 seconds in the year 2000 to just 8.5 seconds in 2015 and, again, you can see that POP marketing has become not just a great marketing tool, but a real necessity. POP displays—in the form of last minute attention-getters and impulse strategies, are now the key to addressing ever-shortening attention spans. Taking convenience and combining it with an impulsive marketing strategy, creates a win-win for everyone, particularly when a certain brand or discount item is highlighted.