This 3-Minute Video Will Change Your View on the Future of Retail and POP Displays

Posted by Jim Hollen on May 15, 2018 2:30:00 PM

I remember getting an iPhone 4S in 2011 which Apple introduced with the beta version of Siri, a personal virtual assistant technology it had acquired in 2010. Voice recognition technology had been around for a long time, but Siri was the first broad-domain, conversational spoken-language mobile app assistant deployed at scale. I grilled Siri pretty hard with questions like, “Who is the President of the Ecuador? What is the square root of 148?”, and so on. With more playful questions like ‘Why did the chicken cross the road?”, I would get answers back like “Whether the chicken crossed the road or the road crossed the chicken depends on your frame of reference, according to Einstein.” I concluded that Siri was pretty smart and also a bit sassy. But, after a few weeks of use, I found that the novelty began to wear off and my frustration began to grow when she wasn’t able to understand some fairly basic things that I asked of her. I got tired of repeating myself and soon fell into a pattern of on non-use that lasted for several years. As subsequent releases of Siri improved, I began using her more for things like directions, calling friends and family, and dictating texts and emails. However, it wasn’t until this year’s Consumer Electronics Show that I really began to realize how big voice-activated virtual personal assistant technology is going to be and how transformative it could be for the retail industry and for those of us who design and manufacture POP displays.

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Topics: pop displays, Custom POP displays

How POP Displays Can Tap into the Secrets of Staying Power of Iconic Brands

Posted by Jim Hollen on May 8, 2018 2:30:00 PM

How do some brands become iconic and what are the secrets to the staying power that enables them to remain recognized around the world for decades? In his new book Iconic Advantage: Don’t Chase the New, Innovate the Old, design innovator and innovation advisor Soon Yu seeks to answer that question by studying 50 companies, some of which were built around brands that achieved “timeless relevance” and others whose brands were once widely recognized and have since fallen out of favor and faded away. Understanding how to create an iconic brand has significant economic implications. According to Yu’s research, brands with iconic properties deliver 3 times the profits of other brands. In today’s blog, we’ll dive into 5 secrets that Yu says are behind the staying power of iconic brands, and we’ll discuss some of the implications of those secrets for POP displays.

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Topics: pop displays, Retail POP Displays3, Custom POP displays

Cannabis Displays and Keys to Merchandising Success

Posted by Jim Hollen on Apr 24, 2018 2:30:00 PM

Marijuana is now legal for recreational use in 9 states and the District of Columbia. Medical marijuana is legal in an additional 29 states. Legal marijuana is a $10B industry in North America and is growing at 33% annually. By 2021, the industry is expected to more than double to $24.5B. In today’s blog, we’ll discuss: (1) Why effective merchandising is so extraordinarily important in the marijuana industry, (2) The keys to success in creating cannabis displays and developing an effective merchandising program, and (3) What to look for in a POP display/merchandising solutions partner to ensure success.

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Topics: Cannabis Displays

Point of Purchase Design and the Power of White

Posted by Jim Hollen on Apr 17, 2018 2:30:00 PM

Technically speaking, white is not a color because it produces no visible light and has no specific wavelength. Instead, white light contains all wavelengths of visible light. Black, on the other hand, is the absence of visible light and therefore is also not a color. However, when it comes to point of purchase design, white can be extraordinarily powerful. In today’s blog we’ll look at 10 wood displays that utilize white to create a clean and simple look. Many of our customers who request wood displays want to showcase the natural characteristics of wood, but many others want to leverage the power of white to make their brand pop.

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Topics: Point of purchase design

How Will Trump’s Proposed Tariffs Impact the POP Display Industry?

Posted by Jim Hollen on Apr 10, 2018 2:30:00 PM

This is a question we were asked often over the last week or two. The question came from customers, our factories in China, and our own employees. The initial announcement by the Trump Administration that it would impose a 25% tariff on steel and aluminum imports sent shock waves throughout the financial markets and sparked fears of a trade wars. The tariffs were designed to strengthen the U.S. steel industry and prevent predatory pricing by foreign manufacturers. The China steel industry, for example, has engaged in a long-standing practice of producing high volumes of raw steel materials in order to achieve production efficiencies and then “dumping” or exporting the materials to the U.S. at below-market prices, making it difficult for the U.S. steel industry to compete. So, the initial tariffs were aimed, in part, at curbing this practice and leveling the playing field. These tariffs are confined to steel and aluminum raw material imports and do not apply to finished goods. Therefore, we don’t expect them to have a significant impact on the POP display business.

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Topics: POP Display

When Point of Purchase Displays Fail

Posted by Jim Hollen on Apr 3, 2018 2:30:00 PM

We write a lot about how to design and create successful POP display programs. A successful POP display will not only drive product sales, but it will create brand awareness which will increase both brick and mortar sales as well as online sales. But what about when point of purchase displays fail? Examining the most common points of failure of unsuccessful retail display programs can help brands and retailers avoid these typical pitfalls and increase their chance of success.

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Topics: point of purchase displays

How to Dress Up your POP Display

Posted by Jim Hollen on Mar 27, 2018 2:30:00 PM

A successful POP display should be functional, cost-effective, and attractive. The simple goal of today’s post is to provide examples of various ways in which POP displays can be dressed up to make them more attractive. Attractive displays can lure more shoppers and sell more product so it is often worth the incremental investment to dress them up. In most cases, we rely on graphics to increase the visual impact of a display and make it more attractive, but sometimes using different materials or interesting finishes can get the job done. Let’s take a look at a few examples.

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Topics: POP Display, custom POP display

POP Displays: The Demise of Toys R Us and What’s Next for the Toy Industry

Posted by Jim Hollen on Mar 20, 2018 2:30:00 PM

Last week we witnessed the spectacular but predictable demise of iconic retailer Toys R Us who announced it would close or sell all of its stores in the U.S. and UK after an unsuccessful attempt to emerge from bankruptcy. With over 2000 stores, a crushing $5B debt load, fierce competition from online retailers like Amazon and traditional retailers like Wal-Mart, righting the ship became a challenge that proved to be too formidable for management who ultimately bowed to creditor pressure. We had the privilege of being a supplier of POP displays to Toys R Us back when the company could pay its bills.

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Topics: Custom POP displays

POP Displays and the Power of a Free Popsicle

Posted by Jim Hollen on Mar 13, 2018 2:30:00 PM

Aside from the meta objective of driving maximum product sales, the aim of all POP displays should be to create memorable, defining moments for customers. Creating memorable customer moments is exceedingly difficult to do with online sales, but with the right POP display, brands and retailers can not only convert shoppers into customers, but more importantly, they can capture the hearts and minds of customers through these memorable, defining moments.

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Topics: Custom POP displays

What Retailers Can Learn About Store Environments from the Salesforce Tower

Posted by Jim Hollen on Feb 20, 2018 2:30:00 PM

At 61 stories high, the new $1.1B Salesforce Tower in downtown San Francisco is the tallest building West of Chicago. Touted as the new vision for today’s workforce, the building features beautiful architecture and design, but what’s most interesting is the interior and how Salesforce has designed its office space. RICH LTD. had the opportunity to design and manufacture a fixture that has become part of the office décor in the building, hence our interest in the design of the space.

 sftowerto store environments

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Topics: Custom POP displays, store environments

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