CBD Displays: 10 Keys to Effective Merchandising- Part III

Posted by Jim Hollen on Oct 29, 2019 2:30:00 PM

How the Right Display Can Help Build Your Brand, Maximize Sales, and Separate You from the Competition

We conclude this 3-part blog series on CBD displays with a focus on the remaining 4 of the 10 keys to merchandising success. In Part I, we summarized the highly predictable life cycle that we expect the CBD market to follow and discussed the importance of designing point-of-purchase CBD displays that support an educational sale while also inducing trial. In Part II, we covered 4 more keys to merchandising success: creating perceived value, earning trust and establishing credibility, maximizing visual impact, and balancing security and convenience. Today we’ll outline the last 4 success factors: flexibility, organization, differentiation, and execution. As a side note, you may also be interested in one of our related posts on Cannabis Displays and Keys to Merchandising Success.

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Topics: CBD displays

CBD Displays: 10 Keys to Effective Merchandising- Part II

Posted by Jim Hollen on Oct 22, 2019 2:30:00 PM

How the Right Display Can Help Build Your Brand, Maximize Sales, and Separate You from the Competition

This 3-part blog series is about CBD displays and the 10 keys to merchandising success. In Part I, we likened the current CBD market explosion to the 19th century gold rushes that took place in a number of countries around the world. We discussed the highly predictable lifecyles of these gold rushes and argued that the CBD market will likely follow the same pattern. With this as background, we began to outline the key attributes of CBD displays that can help to build your CBD brand, maximize sales, and enable your product to stand out from the competition. We covered the first two keys to success: creating a display that can (1) support an educational sale, and (2) induce trial. If you missed Part I, you can read it here. You may also be interested in one of our related posts on Cannabis Displays and Keys to 

Merchandising Success.

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Topics: Custom POP displays, Cannabis Displays, CBD displays

CBD Displays: 10 Keys to Effective Merchandising- Part I

Posted by Jim Hollen on Oct 15, 2019 2:30:00 PM

How the Right Display Can Help Build Your Brand, Maximize Sales, and Separate You from the Competition

 

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Topics: custom POP display, CBD displays

Creating an Event POP Display for Whiskey Festivals                 Our Woodinville Whiskey Experience

Posted by Jim Hollen on Sep 17, 2019 2:30:00 PM

We’ve had a lot of experience making POP displays for the wine and spirits industry, but when we were approached by Woodinville Whiskey to design and manufacture an event display that could be used at regional whiskey festivals around the country, it was a first for us. Our requirement was to create a display or essentially a “booth” that would fit in an 8’x8’ area. We established 6 primary objectives for the event display:

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Topics: POP Display

How POP Displays Can Help Build Your Brand

Posted by Jim Hollen on Jul 30, 2019 2:30:00 PM

The Coola Story

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Topics: pop displays

Creating a Unified Store Environment by Customizing Stock POP Displays

Posted by Jim Hollen on Jul 18, 2019 2:30:00 PM

The retail industry continues to face shorter planning horizons, and thanks to the success of companies like Amazon, we live in an “I want it now” world in which immediate gratification is the norm. Meeting customer expectations for fast delivery and convenience has become a competitive requirement. When it comes to POP displays, one option to achieve shorter delivery times is finding a stock display that will work right out of the box and can ship immediately. However, it is not always possible to find just the right fixture to meet your needs. We’ve been big advocates of customizing stock displays as a solution that can meet the requirement for fast turnaround times as well as the need for customized branding and more of a differentiated look.

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Topics: pop displays, Custom POP displays

How an Unknown Coffee Brand Outsold Starbucks 17 to 1 and Generated a 3400% Return on Their Retail Display Investment

Posted by Jim Hollen on Jun 11, 2019 12:54:29 PM

The Power of Effective Merchandising and its Impact on ROI

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POP Displays and the Benefits of Direct Printing

Posted by Jim Hollen on May 14, 2019 2:30:00 PM

Direct printing opens up a world of possibilities for POP displays. So, what is direct printing and what is so great about it?

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Topics: pop displays, Custom POP displays

POP Displays for the Countertop- 12 Examples of Effective Merchandising

Posted by Jim Hollen on Apr 30, 2019 2:30:00 PM

Securing countertop space for POP displays is a bit like scoring beachfront property. Because of its relative scarcity, it is often tough to get, but once you get it, the sunsets, or in this case return on investment, can be amazing. This is particularly true of countertop space that is near the checkout area since it is the highest point of traffic capture. But traffic alone won’t sell your product. Once you have the right countertop location, it’s all about merchandising effectiveness. A great display not only garners shopper attention but makes a statement about your brand or product and ultimately converts shoppers to buyers.

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Topics: pop displays

Point-of-Purchase Signs and Graphics that Drive Brand Awareness and Increase Sales- Part II

Posted by Jim Hollen on Mar 12, 2019 2:30:00 PM

Welcome to Part II of our blog series on point-of-purchase signs and graphics that drive brand awareness and increase sales. In Part I of this series we shared more than 15 examples of signs of various types, including slatwall signs, multi-layered signs, metal tacker signs, laser-engraved wood signs, screen-printed wood and acrylic signs, second-surface printed acrylic signs, and dimensional letter signs. If you missed Part I, you can check it out here. Today we’ll share 13 more examples across 9 additional categories of signs. Let’s get started.

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Topics: point-of-purchase signs

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