Luxotica asked us to create a number of sunglass floor display designs for their Arnette brand in conjunction with a re-launch of the brand. The objective was to create some fun displays that would appeal to 15-25 year olds. The displays were to be authentic, creative as well as a bit irreverent. Most importantly, they had to communicate the new Arnette brand image. Below are 6 examples of our creative team at work, representing our effort to meet the Luxotica's challenge.
1. Freestyle X- Sunglass display case. Inspired by X-Games and the world of action sports. This mobile floor display has the advantage of literally “breaking away from the pack” by taking retail space anywhere within the store. It also can be wheeled outside. The OSB board utilized on the base and top are used in skateboard ramp construction. Also featured are skateboard trucks/wheels and BMX handlebars.