How the Right Display Can Help Build Your Brand, Maximize Sales, and Separate You from the Competition
We conclude this 3-part blog series on CBD displays with a focus on the remaining 4 of the 10 keys to merchandising success. In Part I, we summarized the highly predictable life cycle that we expect the CBD market to follow and discussed the importance of designing point-of-purchase CBD displays that support an educational sale while also inducing trial. In Part II, we covered 4 more keys to merchandising success: creating perceived value, earning trust and establishing credibility, maximizing visual impact, and balancing security and convenience. Today we’ll outline the last 4 success factors: flexibility, organization, differentiation, and execution. As a side note, you may also be interested in one of our related posts on Cannabis Displays and Keys to Merchandising Success.