POP Displays: 10 Strategies for Reducing Costs

Posted by Jim Hollen on Mar 28, 2017 2:30:00 PM

When it comes to POP displays, the name of the game is generating the best return on investment. The two key levers of return on investment are revenue and cost. The primary purpose of a POP display is to generate as much revenue as possible. The revenue lever is far more impactful than the cost lever. That is, if you invest an extra $50 or $100 in a display to have really cool signage or LED lighting, that extra touch could drive thousands of extra dollars of revenue and profit. On the flip side, if you pinch every penny and squeeze $25 of cost out of a display, your savings are limited to the $25 you saved. There’s no multiplier effect on the cost side.
 

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Topics: pop displays

Hat Display Stand Examples for Cap and Headwear Merchandising Programs - Part II

Posted by Jim Hollen on Mar 16, 2017 2:30:00 PM

Today we’ll get into the second part of our blog series on hat display stand examples. Headwear is a large and growing category within apparel accessories. It’s also a bit crowded so taking the time to think through effective merchandising approaches is a worthwhile exercise. As we stated in our last post, our main objective is just to share a range of different options for displaying headwear. If you missed Part I of this series, you can read it here.

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Topics: hat display stand

Hat Display Stand Examples for Cap and Headwear Merchandising Programs Part I

Posted by Jim Hollen on Mar 14, 2017 2:30:00 PM

This post is the first in a 2-part series in which our primary objective is to share hat display stand examples that can serve as the basis for a successful retail merchandising program. Caps, hats, knits, and other types of headwear represent a huge product segment within the apparel category. It’s a $3+ billion business and has been growing as a result of a recovering economy, growth is outdoor sporting activities, demographic shifts, and changing fashion trends.
Headwear is an impulse category as much as it is a destination item. This, combined with the fact that the industry is highly fragmented and extraordinarily competitive, underscores the importance of having an effective retail display. Today, we’ll look at the first 10 of 20 examples of headwear displays that we hope will provide some creative inspiration for your next POP display project. In Part II of this blog series, we’ll review the other 10 display examples.  
Our first example is a 2-sided cap display we designed for Bioworld Merchandising. This knock-down wire display includes 28 cap shelves, each of which holds 6-8 caps. The side-by-side caps are separated by a wire divider. We created an interchangeable header sign and added full-length side graphics to include product and lifestyle shots.
 
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Topics: hat display stand

Wood Display Stain and Finish Options to Consider for Your Next POP Display Part II

Posted by Jim Hollen on Mar 9, 2017 2:30:00 PM

In Part I of this series on wood stains and finishes, we shared 11 examples of displays we fabricated out of wood that featured different types of stains, washes and finishes. If you missed Part I, be sure to check it out here. Today we’ll show 13 more examples of different wood finishes we have used on POP displays that we have manufactured in our millwork shop. As we pointed out in our last post, this is not an exhaustive set of examples. Rather, it is intended to provide to communicate just a few of the possibilities for how wood POP displays can be finished. Generally, these finishes are readily available, and most are reasonably cost-effective to execute.

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Topics: wood display

Wood Display Stain and Finish Options to Consider for Your Next POP Display Part I

Posted by Jim Hollen on Mar 7, 2017 2:30:00 PM

Many of our customers are interested in creating a wood display because they want a durable display, they like the look, they are looking for authenticity, and they want to capitalize on the trend toward all things natural. However, a lot of customers don’t know what types of finishes are available. Today we’ll show the first 11 of 24 examples of wood finishes we have used on POP displays that we have manufactured in our millwork shop. It’s not an exhaustive list of examples, but it will provide a sense of the most common finishes that are readily available and reasonably cost-effective to execute. In Part II of this series, we’ll show the other 13 examples.


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Topics: wood display

Custom Retail Displays: 10 Points to Consider to Ensure Success

Posted by Jim Hollen on Mar 2, 2017 2:30:00 PM

One of the things that is challenging about being in the business of making custom retail displays is you are constantly designing and manufacturing completely new and different products every week. We have a line of stock displays that we update and refresh periodically, but that part of our business is less challenging because we basically design it once and then just continue to reproduce it.
Working with so many different customers in so many different industries keeps life interesting. This past week we worked on numerous POP displays for the wine and spirits companies, a countertop display for a company that makes home security cameras, a POS literature display for sex addicts, a consumer electronics display for a personal sensors company, a footwear display, a countertop acrylic display for a company to demonstrate the superior viscosity of its grease relative to its competitors, a couple of food and beverage displays, a t-shirt merchandiser, and a few other early stage projects.
 
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Topics: Custom Retail Displays

Custom Retail Displays: Making a POP Display for One of the World’s 10 Youngest Billionaires

Posted by Jim Hollen on Feb 28, 2017 2:30:00 PM

In today’s post, we wanted to highlight one of the cool projects we worked on as a way of illustrating the importance of attention to detail and design considerations involved in making custom retail displays. Before getting into the details of the display, there’s an interesting backstory which is worth sharing. Our customer Ubiquiti Networks is a global technology communications company founded by 38-year-old Robert Pera. At age 36, Pera was named to Forbes’ list of 10 youngest billionaires in the world. He is the currently the owner of the Memphis Grizzlies and has an estimated net worth of $3.5 billion.

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Topics: Custom Retail Displays

A Sunglass Display That Caught the Attention of Shaquille O’Neal and 19 Other Sunglass Display Ideas- Part II

Posted by Jim Hollen on Feb 22, 2017 10:20:43 AM

In our last blogpost, we shared 10 ideas for sunglass displays, including a RICH LTD. stock sunglass display that caught the attention of Shaquille O’Neal at the Consumer Electronics Show last month. If you missed it, you can see our first 10 sunglass display ideas here. And, if you missed our post before that entitled “Sunglass Display- 10 Merchandising Rules of the Road,” you can check it out here.
Today we’ll review 10 more ideas for sunglass displays so you’ll have 20 solid ideas for sunglass displays that should provide a portfolio of inspiration for your next sunglass display project. Keep in mind that the merchandising best practices and sunglass display examples we are sharing can not only be used for sunglass displays but also for any type of eyewear. And remember, when it comes to consumer buying behavior, perceived value is important so investing in a nice display goes a long way in convincing shoppers that your glasses are high quality.

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Topics: sunglass display

A Sunglass Display That Caught the Attention of Shaquille O’Neal and 19 Other Sunglass Display Ideas- Part I

Posted by Jim Hollen on Feb 21, 2017 2:30:00 PM

After a brutal winter of temperatures that plummeted into the 60s and brought a few gentle showers, we here in San Diego are ready for spring. Among other things, spring means sunglass season so we are excited to continue sharing our thoughts about merchandising in this essential fashion accessory category. In our last blogpost, we outlined 10 best practices for designing and merchandising a sunglass display. If you missed our post, you can check it out here.
In today’s post, we’ll share 10 sunglass display ideas which we hope will serve as inspiration for your next POP eyewear display project. In our next blogpost, we’ll share 10 more examples of sunglass displays.
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Topics: Sunglass Displays

Sunglass Display: 10 Merchandising Rules of the Road

Posted by Jim Hollen on Feb 14, 2017 2:30:00 PM

Sunglass season is around the corner so we thought it would be timely to share some best practices for merchandising sunglasses or really any kind of eyewear. After laying out these sunglass display best practices in today’s blogpost, we’ll share 20 examples of sunglass displays in our next two posts with the hope of offering some creative inspiration for your next POP eyewear project.
When it comes to sunglasses, it’s all about perceived value so investing in a nice display goes a long way in convincing shoppers that your glasses are high quality and worth the price.
Here are 10 basic design and merchandising principles that apply to any sunglass display:

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Topics: Sunglass Displays

  • Custom Retail Displays, Sunglass Displays, Dewalt, Polaris, 9 Five eyewear, Goal Zero
  • Wodd display racks, water display, pet display, coffee display, candle display
  • Custom Retail DIsplays, Hat Racks, Shoe Racks and Clothing Displays
  • Garment displays, nesting tables, jean rack, womens clothing display, jwelry display
  • 2-Way, 4-Way, clothing rack, shoe display

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