POP Displays: How to Write an Effective Design Brief- Part II

Posted by Jim Hollen on Dec 8, 2016 2:30:00 PM

In our last blog, we shared the first 3 of 13 key aspects of an effective POP design brief from the point of view of what is most helpful to us as POP designers. We covered Overview and Objectives, POP Display Description, and Materials/Colors/Inspirational References. If you missed our first blog, you can check it out here. In today’s post, we’ll focus on the next 3 elements which are highlighted in red below in our list of the 13 key design brief components for POP displays:

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Topics: POP Display

POP Displays: How to Write an Effective POP Design Brief- Part I

Posted by Jim Hollen on Dec 6, 2016 2:30:00 PM

We’ve been in the business of designing and manufacturing POP displays for nearly 30 years so, as you might imagine, we’ve seen more than our fair share of design briefs. Some of the design briefs we receive are very helpful, while others not so much. Most of the design briefs we get are from larger companies who have the knowledge and resources to put some real thought into what they are looking for in a POP display. It’s rare for us to get a design brief from a small or medium-sized company. But in many ways, design briefs might be even more important for a smaller sized company since they often have more at stake with respect to the success of their POP display program. In today’s blog, the first in a 4-part series, we will share the first 3 of 13 key aspects of an effective design brief from the point of view of what is most helpful to us as POP designers.
 
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Topics: pop displays

Point of Purchase Displays: Lessons Learned from Stance’s Success

Posted by Jim Hollen on Dec 1, 2016 2:30:00 PM

In 2009, angel investor Jeff Kearl and Skullcandy Founder Rick Alden launched Stance which has become a wildly successful fancy sock company. Founded in 2003, Skullcandy is a publicly-held company and maker of headphones, earbuds, and gaming headsets. Building on the lessons learned from Skullcandy, Jeff and Rick set out to create an iconic brand in the sleepy category of socks. Here’s a really insightful article on their journey in building the Stance brand. If you take time to read the article, you will see how important developing the right point of purchase displays was to their early success. In today’s blog, we’ll summarize some of the key takeaways from their experience in launching the Stance brand.

 

Let’s look at 6 factors that contributed significantly to Stance’s success.

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Topics: point of purchase displays

POP Display Ideas for Gloves at Retail

Posted by Jim Hollen on Nov 29, 2016 7:15:06 PM

When it comes to merchandising, gloves are no different than most other apparel accessory items. As with other apparel products, the right POP display can make all the difference in achieving sales success. There are many types of gloves, including ski gloves, gardening gloves, work gloves, dress gloves, etc. In addition, gloves are sold in many different types of retail stores, including department stores, mass market retailers, sporting goods stores, hardware stores, and specialty stores. Given the range of glove products and retailers in which they ae sold, the POP displays used to merchandise gloves vary considerably from a design standpoint.
Most gloves tend to be seasonal items. The seasonal nature of gloves has two key implications: (1) They tend to be merchandised on freestanding displays since it is more difficult to build them into a plan-o-gram for a shorter selling season, and (2) The retail displays need to be cost effective given they will be in stores for a shorter period of time, or the display needs to be flexible enough to be able to be reconfigured to merchandise other products in the off season.
Let’s take a look at 7 examples of glove displays we have designed. Our objective is not only to provide inspiration for glove displays but also to share ideas that may be adapted for apparel or other types of displays.

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Topics: POP Display, Glove Retail Displays, Custom Poinbt of Purchase Displays

POP Display Budgeting- 5 Tips for Getting the Best Results

Posted by Jim Hollen on Nov 22, 2016 2:30:00 PM

If you are contemplating your next POP display project, you might not be too enthusiastic about spending time coming up with a realistic budget. A lot of our customers find the creative process very engaging. They enjoy combing through Pinterest in search of design inspiration for their display project or gathering pictures of what their competitors are doing. But when it comes to discussing the budget for a display, there is often radio silence.
 
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Topics: POP Display

Point of Purchase Displays: 30 Examples of Merchandising Glorifiers- Part III

Posted by Jim Hollen on Nov 17, 2016 2:30:00 PM

This is the third and final post of our blog series on product glorifiers. In our previous two blogs, we discussed the role of glorifiers as one of several types of point of purchase displays. If you missed Part I of our series, you can view it here or Part II here. Part I and Part II each included 10 examples of merchandising glorifiers so be sure to check them out. In today’s blog, we’ll share our final 10 examples of product glorifiers. We hope that collectively these 30 examples will get your creative juices flowing and give you some ideas for your next POP display project. Let’s get right to our final 10 examples.

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Topics: POP Display

Point of Purchase Displays: 30 Examples of Merchandising Glorifiers- Part II

Posted by Jim Hollen on Nov 15, 2016 2:30:00 PM

This is the second post in a blog series we are doing on point of purchase displays that are designed as product glorifiers. As we mentioned in our last blog, product glorifiers can be a very effective way of showcasing one or more products and at the same time promoting your brand. If you missed our last post, you can see the first 10 examples of product glorifiers we shared by clicking here.  In this blog, we’ll share the next 10 examples.

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Topics: point of purchase displays

Point of Purchase Displays: 30 Examples of Merchandising Glorifiers- Part I

Posted by Jim Hollen on Nov 10, 2016 2:30:00 PM

The majority of point of purchase displays we manufacture are designed to hold product as well as promote a brand. This is the case for floor displays, counter displays, end caps, and inline displays. In some cases, however, our customers ask us to design merchandising glorifiers which are POP displays whose primary function is to promote the brand and showcase one of more products. Generally, product glorifiers are not designed to hold product inventory. Because glorifiers play an important role in the world of retail merchandising, we decided to create a 3-part blog series in which we will share 30 examples of POP glorifiers. We’ll share the first 10 examples in this post and 20 more examples in our next two posts.
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Topics: point of purchase displays

POP Display Sign Holders and Accessories- 20 Inspirational Ideas- Part II

Posted by Jim Hollen on Nov 8, 2016 2:30:00 PM

Welcome to Part II of our blog series on POP display sign holders and accessories. Our goal with this series is to showcase 20 ideas that we hope will inspire you on your next point of purchase display project. Sign holders and accessories can play a huge roll in building your brand, and there are lots of creative ways to execute them. We showed you the first 10 ideas in our last blog. If you missed it, you can check it out here.  So, let’s dig in and take a look at the next 10 ideas.
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Topics: POP Display

POP Display Sign Holders and Accessories- 20 Inspirational Ideas Part I

Posted by Jim Hollen on Nov 3, 2016 2:30:00 PM

This is the first of a 2-part series in which we will share inspirational ideas for POP display sign holders and accessories. Most of the glory goes to POP displays as complete units, but sign holders and accessories are a huge part of branding and often the thing that makes the difference in creating a successful point of purchase display. In this blog, we’ll look at the first 10 ideas for standalone branding accessories and as well as sign holders and accessories that are used in conjunction with POP displays.

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Topics: POP Display

  • Custom Retail Displays, Sunglass Displays, Dewalt, Polaris, 9 Five eyewear, Goal Zero
  • Wodd display racks, water display, pet display, coffee display, candle display
  • Custom Retail DIsplays, Hat Racks, Shoe Racks and Clothing Displays
  • Garment displays, nesting tables, jean rack, womens clothing display, jwelry display
  • 2-Way, 4-Way, clothing rack, shoe display

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