This Cool Food Cart Offers Endless Possibilities for Point of Purchase Design

Posted by Jim Hollen on Jul 21, 2016 2:30:00 PM

In today’s blog we’ll share a very cool food cart we just designed and manufactured. We’ll also put on our point of purchase design hat and share our ideas for how the cart could be customized to change up the look and increase its utility. We were asked by Nongshim USA to make a food cart or what they call a “market cart” to display their noodle products in Korean supermarkets. Nongshim has a wide range of noodle and related food products that are very popular, particularly among Asian consumers. Nongshim wanted us to design and manufacture an authentic-looking cart that could hold a significant amount of product while also serving as an in-store attraction to draw in customers and promote the Nongshim brand. The pictures below show the cart we made.
 
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Topics: Point of purchase design

Looking for a Coffee Display or Tea Display?

Posted by Jim Hollen on Jul 19, 2016 2:30:00 PM

Historically most of the inquiries we get for a coffee display or tea display are from companies that make coffee or tea.  Makes sense, right? These companies are looking to expand sales in various retail channels. However, we have recently been getting a lot of interest from non-product companies who are interested in providing coffee and tea fixtures as part of a service to their customers or as part of their work environment. After all, everyone knows that coffee and tea make people happy and more productive. In today’s blog we’ll share the most successful retail coffee display we have ever designed, and we’ll discuss a few ways that it could be modified to create a similar but different display. We’ll also share our thoughts about how 2 of the coffee kiosks we designed could be modified to create broader appeal for non-retail environments.
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Topics: COFFEE DISPLAY, TEA DISPLAY

Point of Purchase Design: Inspiration for Technology-Enabled Counter Displays

Posted by Jim Hollen on Jul 14, 2016 2:30:00 PM

An effective instore marketing program begins with good point of purchase design. POP design is a blend of art, science and business. An effective POP display must be aesthetically pleasing and attractive enough to get the attention of a busy, distracted shopper. That’s the “art” part of the equation. The “science” component has to do with the engineering of the display, making sure it works, and ensuring the design is something that can actually be built. The “business” part of the equation is all about economics. That requires a solid understanding of things like material yields, projected sales velocity, and return on investment. These three components- art, science, and business- need to be baked into the point of purchase design process to ensure a successful program.  In today’s blog, we won’t take the time to analyze each of those components, but rather, we’ll review a few technology-enabled countertop displays that are the end product of a design process that incorporated these 3 factors.

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Topics: Point of purchase design

Custom Retail Displays for Big Beverage Brands

Posted by Jim Hollen on Jul 12, 2016 2:30:00 PM

In the last few years we have had an opportunity to make thousands of custom retail displays for big beverage brands like Coke, Pepsi, and Schweppes. All of these brands continue to fight for market share and are looking for ways to extend their brands as they face mounting pressure related to health concerns about their products, which has been choking off demand. Instore marketing remains a central part of the sales and marketing strategy of all of the big beverage brands. These brands understand that their products are both destination products as well as impulse products. For many shoppers, these products are part of their weekly shopping list, and they know exactly where to find their weekly fix among the inline assortment of beverage products.

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Topics: Custom Retail Displays

The Next Big Idea in Point of Purchase Design: Beetle Kill Pine

Posted by Jim Hollen on Jul 7, 2016 2:30:00 PM

In one of our recent blogs entitled “ Wood Displays are Trending,” we discussed some of the underlying forces at work behind the growing trend toward wood displays while also providing some examples of high-impact retail wood displays. The primary key drivers we identified behind the trend toward wood displays were generally focused on the demand side of the equation. That is, display buyers are increasingly requesting wood displays to merchandise natural, healthy, eco-friendly and “authentic” products. In addition to demand-side forces at work, there are supply-driven forces at work that are helping to fuel the growth in wood displays. We’ll tackle one supply-side force in today’s blog: the rapidly growing supply of beetle kill pine. The size and growth of beetle kill pine wood supply could possibly be the next big idea in point of purchase design.
Over the last 15-20 years, one of North America’s greatest environmental disasters has been quietly unfolding before our eyes. An invasive species of the Mountain Pine Beetle has destroyed millions of acres of pine forests and billions of trees in the Western United States, Mexico, and British Columbia. Some experts estimate that 80% of the pine forests in North America have been destroyed to date.
 
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Topics: POINT OF PURCHASE DISPLAY

Using Bamboo to Create Environmentally-Friendly Custom Retail Displays

Posted by Jim Hollen on Jul 5, 2016 1:10:47 PM

Given the well-established trend toward environmentally-friendly products, we have seen an increased interest in eco-friendly custom retail displays. Products that are good for you as well as good for the environment have been hot for quite a while and show no signs of slowing down any time soon. It’s no surprise that eco-friendly brands

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Topics: Custom Retail Displays

Retail POP Displays and the Impending Transformation of Front-End Merchandising

Posted by Jim Hollen on Jun 30, 2016 2:30:00 PM

In 2008 we wrote a white paper entitled “ The Impending Transformation of Front-End Merchandising.” In the paper we constructed what we thought was a compelling argument for why a fundamental transformation was imminent in the merchandising approach retailers were taking at the front-end of their stores. We pointed out that other areas of the store had changed over the years, but the check-out area and surrounding front-end of stores have largely remained unchanged over the last 50 years. Well, since the time we wrote the article not much has changed in the world of front-end merchandising. Perhaps we were slightly ahead of our time. We still believe the argument holds, and for the first time we are starting to see some progress to suggest we might have been on to something back in 2008.
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Topics: retail pop display

Stock POP Displays and the Largest Sale in RICH LTD.’s 29-Year History

Posted by Jim Hollen on Jun 28, 2016 2:30:00 PM

We’ve decided to focus today’s blog to the announcement of the largest sale of POP stock displays in our company’s history. Not only are we deeply discounting closeout stock displays, but we are offering significant discounts on many of the popular displays we plan to keep in our line. From today through the end of July, we are offering a wide range of displays at deeply discounted prices, including wood shelf displays, slatwall displays, apparel displays, counter and floor sunglass displays, fold-out wire shelf displays, jewelry displays, floor spinners and dozens of accessories. We’re calling it a summer sale, but it’s much more than that. Download a copy of the sale flyer here.

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Topics: stock pop display

POP Displays and the 10 Takeaways from My CEO Panel Discussion

Posted by Jim Hollen on Jun 23, 2016 2:30:00 PM

I had an opportunity this week to participate in a CEO panel discussion called “ The Art of Business.” I was one of 4 panelists. While each of us represented different industries, it was clear we that as CEOs we were all dealing with a similar set of issues. In today’s blog, I thought I would share 10 key takeaways from the discussion, many of which have implications for the POP display industry and its customer base.
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Topics: POP Display

Cash Wraps Remain a Hub of Retail Stores

Posted by Jim Hollen on Jun 21, 2016 2:30:00 PM

Several years ago Apple “reinvented” retailing with its sleek, modern stores and store employees who could check you out with a convenient mobile device. There was no waiting in line, and customers were offered a choice of a printed receipt or an emailed receipt. From a shopper’s perspective, the process was quick, efficient, and pleasant. Soon after the introduction of mobile checkout, many in the industry predicted that the model would gain momentum and that retailers of all kinds would equip store personnel with mobile devices to check shoppers out anywhere within the store. But, for a variety of reasons, mobile checkout has not taken off, and traditional cash wraps have continued to play a meaningful role across a wide variety of retail sectors and formats.
Cash wraps come in all shapes and sizes but perform the same basic function. They serve as a hub within the store and the destination site for shoppers to complete their shopping transaction. It’s the only place in the store that provides a guaranteed interaction or touchpoint with customers and an opportunity to provide excellent customer service to ensure customers have a positive experience. In addition, if merchandised properly cash wraps are the best vehicles to drive impulse sales.
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Topics: cash wraps

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