Developing Effective Point-of-Purchase Display Prototypes

Posted by Jim Hollen on Dec 18, 2014 6:12:58 PM

You finally have nailed the perfect design for a POP display. You and your colleagues have signed off on themeasurements and specifications, and the render is exactly what you had in mind. The quote you received is in line with your budget, and the timing appears to be acceptable given your in-store roll-out dates. So now what?
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5 Ways to Lower the Cost of Your Next POP Display

Posted by Jim Hollen on Dec 11, 2014 1:30:00 PM

 

Almost every retailer and brand manufacturer we work with faces budgeting pressures related to point-of-purchase displays and store fixtures. We believe that POP displays should be considered investments rather than costs, but our belief doesn’t change the reality that budgets are tight and everyone is looking for the most bang for their buck. Here are 5 tips to lower the cost of your next POP display program:

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What You Should Know About Powder Coating before Starting Your Next Point-of-Purchase Display Project

Posted by Jim Hollen on Dec 2, 2014 2:30:00 PM

If you are interested in making a wire, tube, or sheet metal point of purchase display, there are a few things you should know about powder coating that can help your achieve a better outcome. Powder coating is the industry standard finishing method for most metal retail store displays. The finish level of a display is perhaps the most visible indicator of a display’s overall quality so paying attention to the finish and understanding the powder coating process can help you become a more sophisticated retail display buyer.

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4 Retail Wine Displays You Don’t Want to Miss

Posted by Jim Hollen on Nov 25, 2014 2:30:00 PM


We have designed and built a lot of different beverage displays and have created our fair share of POP wine displays. Freestanding wine displays have a tendency to become a bit generic so it is always a challenge to make wine stand out among the many brand choices available in a retail store.

In this blog we’ll share our 4 favorite wine displays that we have created over the last few years.

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Integrating Faith and Business By Jim Hollen

Posted by Jim Hollen on Nov 20, 2014 6:53:59 PM

I am a Christian. During my career I have always found it challenging to live out the principles of my faith in a secular business world and in a world in which being politically correct trumps truth. Being in the POP display and store fixture business, I also found it difficult to create greater purpose for our organization than just making money and getting shoppers to buy more products. I mean it’s not like we have a noble mission like saving lives or, in Apple’s case, advancing humankind by creating insanely great products.

Several years ago I decided to take a stab at putting my thoughts down on paper regarding how I wanted to integrate my faith with my work. I chose to do it in the form of a letter which I published on the inside front cover of RICH LTD.’s catalog.  We send our
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From Simple to Sophisticated- Check Out These 8 Retail Coffee and Tea Displays

Posted by Jim Hollen on Nov 18, 2014 1:18:00 PM


Coffee and tea are an integral part of our culture and our lives. Worldwide retail coffee sales exceed $75 billion while tea sales account for more than $40 billion.  Competition in this beverage category is intense so creating the right retail POP display is critical to driving sales. Let’s take a look at 8 very different coffee and tea displays that were designed to meet a diverse set of budgets and objectives.
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Be Prepared to Answer These 20 Questions before Starting Your Next Point-of-Purchase Display Project- Part IV of IV

Posted by Matthew Kull on Nov 13, 2014 4:39:12 PM

In our last blog post we emphasized the importance of carefully preparing and planning prior to starting a point-of-purchase display project. We stressed the importance of knowing the answers to a set of 20 basic questions to ensure an efficient design process and a successful outcome. In Part I, Part II, and Part III of this 4-part series we looked at the first 15 questions. Now let’s focus on the last 5 questions:

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Be Prepared to Answer These 20 Questions before Starting Your Next Point-of-Purchase Display Project- Part III of IV

Posted by Jim Hollen on Nov 11, 2014 2:30:00 PM


In our last blog post we emphasized the importance of carefully preparing and planning prior to starting a Point-of-Purchase display project. We stressed the importance of knowing the answers to a set of 20 basic questions to ensure an efficient design process and a successful outcome. In Part I and Part II of this 4-part series we looked at the first 10 questions. Now let’s focus on the next 5 questions:

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Be Prepared to Answer These 20 Questions Before Starting Your Next Point-of-Purchase Display Project- Part II of IV

Posted by Jim Hollen on Nov 6, 2014 2:30:00 PM

In our last blog post we emphasized the importance of carefully preparing and planning prior to starting a point-of-purchase display project. We stressed the importance of knowing the answers to a set of 20 basic questions to ensure an efficient design process and a successful outcome. In Part I of this 4-part series we looked at the first 5 questions. Now let’s focus on the next 5 questions:

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Be Prepared to Answer These 20 Questions before Starting Your Next Point-of-Purchase Display Project - Part I of IV

Posted by Jim Hollen on Nov 4, 2014 2:30:00 PM

Prior to starting any POP display or retail store fixture project, it is important to think carefully about what you are trying to accomplish. Taking the time to think through your objectives and requirements will go a long way toward helping you approach your project strategically. The benefit of investing time in planning upfront is that the design process is likely to be much more efficient and you are more likely to achieve a successful outcome.

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